Proof over promises.
If we cannot show you what the marketing did in a live dashboard you can check yourself, we have not done our job. Every claim we make is backed by a number you can verify. That is the foundation everything else is built on.
About Localizr
A growth marketing agency for service businesses, built on proof
We started Localizr because we watched good service businesses get burned by agencies that could not prove their work, home services companies most of all. So we built a growth system that tracks every lead, accounts for the spend, and shows results live. You log in and check for yourself.
Why Localizr exists
We built the agency we wished existed when we were on the other side.
Before Localizr, we worked inside the home services industry. We saw the same thing over and over: good companies (waterproofing, remodeling, roofing, concrete) spending real money on marketing and getting reports they could not verify. Monthly PDFs with impressive-looking graphs. Calls where the agency talked about impressions and "brand awareness" while the owner sat there wondering how many jobs came from the spend. Nobody could connect the dots from ad dollar to booked appointment to completed job. The data existed, but it lived in five different platforms and nobody was stitching it together.
So we built Localizr to fix that. We run paid media, SEO, web, creative, and CRM as one growth system, and we act as your outsourced CMO and marketing team, embedded with your company. We built Localizr OS so every client can see in real time exactly what their marketing is doing. You get a login and the data speaks for itself.
Our principles
How we think about growth for a service business.
Systems over channels.
A Google Ads campaign on its own underperforms a growth system where ads, SEO, site, creative, and CRM work together. We build the system and run it as one. The difference shows up in cost per booked job.
Ownership, not dependency.
You own your site, your accounts, your data, and your creative. If you leave, it all goes with you. We keep clients because the work is good. When an agency locks you into its own platform, that tells you something about its results.
Real content from real job sites.
Service work sells on trust. Homeowners want to see the crew, the job, the before-and-after. We travel to our clients' markets and film the real thing, because stock photos do not book jobs and AI images are not fooling anyone. That content is what makes every channel perform better.
The businesses we know.
We know home services from the inside: waterproofing, remodeling, roofing, HVAC, foundation repair, concrete, solar, windows and doors. That is where our case studies come from, and the same growth system works for other high-value local businesses, from dental practices to law firms. The depth means we read the market dynamics, the seasonal patterns, and the buyer psychology in ways a generalist agency will not.
Who runs this
A small team that knows home services marketing from the inside.
We are not a 200-person agency with layers of account managers between you and the work. Localizr is a focused team that works in tandem with your company, so the people on your strategy calls are the same people running your campaigns, building your site, and watching your dashboard.
Alejo Ruffino
Founder
Built Localizr from the ground up after years of working with home services companies and watching the same problems repeat: agencies that could not prove results, data stuck in silos, and owners making decisions on gut feel instead of numbers. Alejo leads the company's strategy and client relationships.
Team areas
The team is organized around four functions that mirror our service offerings:
Paid Media
Daily campaign management, bid optimization, creative testing, and budget allocation across all platforms.
SEO & Web
Site builds, location pages, Google Business Profile management, local SEO, and AI search optimization.
Creative
On-site production, video editing, photography, and content library management.
Accounts & Ops
Client onboarding, CRM configuration, Localizr OS setup, integrations, and ongoing account management.
Every function works together on every client. There are no walls between the team running your ads and the team building your site. That is how the growth system stays connected.
Markets we serve
Active campaigns across the United States.
We are a remote-first home services growth agency with clients across Indiana, Ohio, Michigan, South Florida, and expanding. Our creative team travels to client markets for on-site shoots, so we are not limited to one city. We work in any US market where the fundamentals fit.
Current client markets
- Toledo, Ohio
- Southeast Michigan (Detroit)
- South Bend, Indiana (Michiana)
- Indianapolis, Indiana
- Appleton and the Fox Valley, Wisconsin
- Pittsburgh, Pennsylvania
- Columbus, Ohio
- South Florida (Boca Raton area)
If your market is not listed here, that does not mean we cannot help. Book a call and we will assess the opportunity.
What the team has built
See All Case StudiesResults from real client engagements.
7.4x
Average ROAS across client accounts9,479
Leads for Magic City Remodeling from $465,753 of media$10M+
In signed contracts from digital leads for EverDry Northwest OhioCommon questions.
Where is Localizr based?
Localizr is a remote-first home services marketing agency. Our team works across multiple time zones, and our creative production team travels to client markets for on-site shoots. We serve clients across Ohio, Indiana, Michigan, Wisconsin, Pennsylvania and South Florida, and we are expanding.
How big is the Localizr team?
We are a focused team organized around four functions: Paid Media, SEO and Web, Creative, and Accounts and Ops. We are deliberately small, so the people on your strategy calls are the same people doing the work, with no layers of account managers between you and execution.
Do you only work with home services companies?
Home services is our specialty and where our case studies come from: waterproofing, remodeling, roofing, HVAC, foundation repair, concrete, solar, windows and doors. The same growth system works for other high-value local businesses too, like dental and legal practices. What matters more than the trade is real revenue and a real budget to grow.
How long has Localizr been operating?
Localizr was founded by Alejo Ruffino after years of working inside the home services industry and seeing the same marketing problems repeat. The company is built on the principle that if an agency cannot prove what the marketing did, they should not be managing it.
Book a Call
Want to know if we are the right fit?
20 minutes, straight to your market
We audit your accounts before you sign
A plan and a clear number, no pitch deck
Home services companies across Ohio, Michigan, Indiana, Wisconsin, Pennsylvania, and South Florida.