Solar marketing that fills your calendar.
Solar is a skeptical, months-long sale. Homeowners hear big promises from every direction and stall on cost, financing, and trust. We answer with straight creative and a nurture system that stays with the lead through the whole decision, so you become the company they trust enough to sign with.
The problem
Solar buyers take months and hear pitches from everyone. Cost, financing, and roof questions stall the decision, and aggressive, over-promising ads have made homeowners skeptical of the whole category. If your marketing sounds like the noise, you get lumped in with it and lose the lead to indecision.
How Localizr fixes it
We run straight, honest creative that builds trust instead of hype, keep you visible through a long decision with search and retargeting, and wire a nurture system that stays with the lead. Every step lands in one dashboard, so you see what a signed deal cost.
The system we run for solar.
Local SEO
Own the solar, panel, and incentive searches in every market you serve, so you catch homeowners while they are still researching.
Rank in your markets →Paid Media
Search and retargeting that stay with a months-long decision, managed to cost per qualified consultation instead of cheap clicks.
Pay for real calls →Web & Creative
Straight, honest creative and real installs that separate you from the hype and make a skeptical homeowner trust you.
Convert visitors →CRM, Automations & AI Development
A months-long sale dies on weak follow-up. AI-assisted nurture inside the Localizr system keeps the lead warm from first click to signed deal, without you chasing.
Speed to lead →How the funnel works for solar.
Solar wins on trust and persistence. The decision takes months and the market is loud, so the funnel is built to cut through the noise, stay present, and nurture the lead to a signed deal.
Reach them while they research
Rank and advertise for the solar and incentive searches homeowners run for weeks before they commit.
Cut through the noise
Straight, honest creative and real install footage separate you from the over-promising pitches they have learned to distrust.
Answer the stalls
Clear content on cost, financing, and roof questions moves the decision instead of letting it sit.
Nurture through the months
Automated follow-up keeps you present from first click to signed deal, without your team chasing every lead.
Track to the signed deal
One dashboard shows cost per qualified consultation and what a signed deal cost, by source.
In solar, staying honest and staying present beats shouting the loudest.
From audit to booked jobs in five steps.
Same process we run for every solar company, from the first audit to a pipeline of qualified consultations.
Audit before you sign
We look at your ad accounts, SEO, and site, and come back with a read on your whole funnel and a clear number. No pitch deck.
Plan and a target
You get a plan and a target cost per booked job. You know what we will run and what it should produce before anything goes live.
Build the system
Site, location pages, ads, creative, and CRM, built to work together. You own the code, domain, and hosting. No lock-in.
Launch and respond
Paid channels go live in the first weeks, SEO builds from day one, and speed-to-lead is wired before the first lead hits.
Optimize and report
We adjust weekly toward booked jobs, and your dashboard shows cost per lead, appointments, and revenue live.
What the system produces across home services.
Our client accounts average 7.4x ROAS, more than double the 3.4x home services agency average. Ask what the system can do for a solar company on your call.
Our sales cycle is months long. How does marketing help?
By staying present the whole time. We keep you visible through search and retargeting and run an automated nurture system that follows up over weeks and months, so leads do not go cold while they decide. The goal is cost per qualified consultation, not cheap clicks.
Solar ads have a trust problem. How do you handle that?
We run straight, honest creative built on real installs instead of hype. Homeowners have learned to distrust over-promising pitches, so sounding different is the advantage. Trust is what closes a solar deal, and the whole funnel is built to earn it.
Do you optimize for lead quality or lead volume?
Quality. A flood of unqualified solar leads wastes your sales team's time. We manage to cost per qualified consultation and use the CRM to score and route leads, so your closers spend time on the ones that can actually sign.
How fast can a solar company start seeing results?
Paid channels can produce consultations in the first weeks, but solar is a longer sale, so the pipeline compounds over months as SEO builds and the nurture system works. We set a realistic target on the audit call before you spend anything.
See what your pipeline could look like.
Home services companies across Ohio, Michigan, Indiana, Wisconsin, Pennsylvania, and South Florida.