You do not need more leads. You need leads that book, a site that converts, a CRM that follows up in seconds, and a dashboard that shows what every lead cost. That is what we build.
Book a Call→If you run a home services company doing $4M or more in revenue, you have probably tried lead generation before. Maybe you bought leads from a marketplace. Maybe you hired an agency to run ads. And every month, the same thing happens: money goes out, some leads come in, and you still cannot tell what a booked job actually cost you.
The problem is not that lead generation does not work. The problem is that most lead generation for contractors is built as one piece, usually just ads, instead of a system. And one piece, on its own, will always underperform.
Your agency sends a monthly report showing clicks, impressions, and cost per lead. But cost per lead is not cost per booked job. A $40 lead that never answers the phone costs you infinitely more than a $90 lead that books a $12,000 project. Most agencies cannot make that distinction because they do not track past the form fill. You are left guessing which channel is actually making you money.
You have a Google Ads person, an SEO vendor, and a web designer who built the site two years ago and moved on. Each one optimizes in isolation. Your ads drive traffic to a site that was not built for conversion. The result is a funnel full of holes, and every hole is a lead you paid for that never became a job.
A homeowner submits a form at 8 PM on a Tuesday. By the time someone calls back at 10 AM Wednesday, they already booked with the competitor who answered first. Harvard Business Review found that responding within five minutes makes you 21 times more likely to qualify the lead. Most home services companies respond in hours.
You ask for cost per booked job and get cost per click. You sit on a monthly call where the agency talks about impressions and you nod because you have no way to verify any of it. Nobody is looking at the full picture, so nobody can tell you what is actually broken.
Lead marketplaces like Angi and Thumbtack sell you shared leads, and the cheapest bid wins. When you stop paying, the leads stop instantly. A real lead generation system builds organic rankings, a site you own, and a brand homeowners search for by name. That compounds. Rented leads do not.
Most agencies start and end with ads. We start with the full picture. Does the landing page convert? Are you showing real project photos or stock images? These questions matter more than your bid strategy, because the best ad in the world cannot save a site that does not convert.
We build the site, structure it for SEO, write the copy for conversion, and then run paid media to a page we know works. Meta, Google, TikTok, Local Service Ads, all managed as one system.
Channels we manage: Meta (Facebook + Instagram), Google Ads, Google Local Service Ads, TikTok Ads. All optimized toward cost per appointment.
When a lead submits a form or calls your number, your CRM inside the Localizr system fires a text, an email, and a missed-call voicemail drop, all within 60 seconds. The homeowner gets a response before they even close the browser tab.
After the initial contact, automated follow-up sequences run for days until the lead books or tells you to stop. Nights, weekends, holidays. Your pipeline never sleeps.
Average speed to lead for Localizr clients: under 60 seconds. Industry average: 5+ hours.
We travel to your market and film the real work. Before/after walkthroughs, crew footage, customer testimonials on camera. Home services sells on what buyers can see. A video of your crew waterproofing a basement at 7 AM does what a stock photo never will.
One production shoot gives you three to six months of ad creative, website content, social posts, and GBP media. Every channel gets fed from the same content library.
We handle scripting, production, editing, and distribution. You do the work you already do.
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Every lead, its source, its cost, and whether it booked, visible in your own dashboard, updated live. You log in and see: this week, Meta generated 34 leads at $47 each, 12 booked, worth an estimated $84,000 in revenue.
Localizr OS is a live dashboard built on your own data. Cost per lead by channel. Full funnel from ad click to completed job. If your current agency cannot show you this, ask yourself why.
Localizr OS tracks: cost per lead, cost per appointment, cost per booked job, lead source, pipeline stage, revenue attribution.
LocalizrWe audit your market, your current accounts, your competition, and your past performance. You get a written plan with priorities, timeline, and pricing before anything starts.
We build or rebuild your site, set up the CRM, automations, and AI inside the Localizr system, configure ad accounts, structure SEO foundations, and prepare the first round of creative.
Paid campaigns go live. Organic work begins compounding. The CRM is firing. This month is about calibration: adjusting bids, testing creative, tuning follow-up sequences on real data.
By month three you have enough data to know what is working. We push budget toward the channels booking jobs and pull back on what is not. The system gets stronger the longer it runs.
Average time to first paid lead: 1-2 weeks after launch. Average time to see SEO traction: 3-6 months.
Good fit
Not a fit
Six workstreams, one team, one system. Start with what you need and add the rest as you grow.
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It is the process of attracting homeowners who need a specific service and converting them into booked appointments. A real system includes paid media, SEO, a conversion-optimized website, speed-to-lead automations, and a way to track every lead from the first click to the completed job.
Most either sell shared leads from a marketplace or run ads on one platform. We build and operate the entire system, tracked to the booked job in Localizr OS. One team runs all of it, so there are no gaps and no finger-pointing.
It depends on your market, your trades, and your growth goals. We build custom plans and you will know the exact investment before you commit. Book a call and we bring you a plan with a clear number.
Paid media leads typically start within one to two weeks after launch. SEO builds over three to six months and compounds. The system delivers early wins through paid while the organic pipeline builds underneath.
Yes. You own the website, the ad accounts, the CRM data, and the domain. Everything we build is yours. No hostage situations.
Yes. Some clients start with Paid Media only, or a Website build, and add services as they grow. We recommend what makes sense for where you are and build from there.
Home services companies across Ohio, Michigan, Indiana, Wisconsin, Pennsylvania, and South Florida.