Packages built around your markets, not around your revenue.
Every package includes every paid channel we run — Google, Meta, Local Services Ads, TikTok and ChatGPT Ads — with a managed ad spend limit per package. On-site content visits are included. Ad spend is always paid directly by you and never marked up, and every dollar of it shows up in Localizr OS so you can check the return yourself.
Scope sets the package. Revenue is only a guide to fit.
We work with home improvement contractors doing $4M+ in annual revenue, and we do not publish fixed prices, because scope shifts with each engagement. What sets your package is how many markets you run and how much ad spend we manage across them — not what your revenue happens to be this year. The revenue ranges below are a guide: if you are growing fast, you start where your markets are today and move up when they justify it.
Every package includes every channel, with no upcharge per channel, and Localizr OS from day one. Ad spend is paid directly by you to the platforms; we never mark it up. There is no long-term contract after the launch phase, which runs two to three months, and you own every asset — website, ad accounts, CRM, and data.
Four packages, one system.
Exact scope and pricing confirmed on the intro call, based on your markets and goals.
Core
Everything you need to own one market end to end.
Every paid channel we run, a site you own outright, the CRM that answers in seconds, and Localizr OS from day one. Above $40K a month across all channels we quote a scaled fee, because bigger budgets need more hands.
Book a CallWhat is included at this package
Website & SEO
- Custom-built website, designed to convert — you own it outright
- Google Business Profile optimization and ongoing management
- Local SEO foundation: on-page, technical, schema, and review strategy
- AI search visibility — your brand cited in ChatGPT, Gemini, and AI Overviews
Paid media
- All paid channels included: Google Ads (Search, Performance Max, Demand Gen, YouTube), Meta, Local Services Ads with Google Guaranteed, TikTok, and ChatGPT Ads
- Managed ad spend up to $40K/month across all channels combined
- Full account build, campaign structure, and weekly optimization
- Search term mining, negative keyword governance, and bid strategy management
- Presence wherever homeowners search: classic search, social feeds, AI assistants
Creative
- 2 on-site content visits a year — we travel to you and shoot crews, jobs, homeowners, before and after
- Ongoing production and testing from that footage: statics, video, UGC-style ads
- Ad copy written and tested against your actual sales language
- Every creative measured individually in Creative IQ
CRM & speed to lead
- GoHighLevel CRM built around your sales process
- Speed-to-lead automation: instant text and call routing on every new lead
- Appointment booking flows, reminders, and no-show recovery
- Lead nurture sequences for unsold estimates
Localizr OS, from day one
- Reporting by market and by trade — waterproofing, crawlspace, kitchens, and so on
- Sales-rep and set-rate analytics layered on top of channel and creative data
- Portfolio view: spend, revenue, and cost per sale across all markets in one screen
- Creative IQ across markets: which creative travels and which is market-specific
Working with us
- Monthly strategy call
- Dedicated account manager
- Full data and asset ownership
Growth
For contractors expanding into a second market who need per-market visibility.
Everything in Core, run for both markets, with separate budget, targeting and reporting for each one. No shared black box, and no two markets bidding against each other.
Book a CallEverything in Core, for both markets, plus
Website & SEO
- Location pages per city and per service, mapped to real search demand
- Market-level hub pages that concentrate authority instead of splitting it
- County-level content coverage across your service area
Paid media
- Managed ad spend up to $70K/month across all channels combined
- Separate budget, targeting, and reporting per market
- Channel mix built per market: the right blend of Search, PMax, Meta, LSA, TikTok, and ChatGPT Ads for each
- Cross-market negative keyword and geo governance, so your markets do not bid against each other
Creative
- 3 on-site content visits a year, planned to capture footage for both markets
- Structured creative testing calendar with hook and format rotation
- Creative IQ scorecards reviewed monthly, to kill fatigued ads before they cost you leads
- Additional content visits available
CRM & speed to lead
- Advanced automations: pipeline stages, rep assignment by market, sales-rep scorecards
- Two-way integration with your existing tooling
Localizr OS
- Reporting by market and by trade — waterproofing, crawlspace, kitchens, and so on
- Sales-rep and set-rate analytics layered on top of channel and creative data
- Portfolio view: spend, revenue, and cost per sale across all markets in one screen
- Creative IQ across markets: which creative travels and which is market-specific
Working with us
- Monthly strategy call plus a monthly deep-dive on one focus area
- Dedicated account manager
Multi-Market
For multi-location operators running a real market portfolio.
Everything in Growth, across every market, with budget moved between markets on marginal cost per sale rather than on gut feel.
Book a CallEverything in Growth, across all markets, plus
Website & SEO
- 50–100+ location and county pages, built and maintained
- Full hub-and-spoke architecture per market
- Comprehensive technical SEO program and content roadmap
Paid media
- Managed ad spend up to $90K/month across all channels and markets combined
- Full multi-market management with an individual budget per market
- Budget reallocation across markets based on marginal cost per sale
- Market-level pacing and demand-seasonality planning
Creative
- 3 on-site content visits a year, per market
- Market-specific creative, so your ads look like the crews the homeowner will actually meet
CRM & integrations
- Integrations with your production systems: LeadPerfection, ServiceTitan, and similar
- Offline conversion imports back into Google and Meta, so the platforms optimize toward sold jobs, not form fills
Localizr OS
- Reporting by market and by trade — waterproofing, crawlspace, kitchens, and so on
- Sales-rep and set-rate analytics layered on top of channel and creative data
- Portfolio view: spend, revenue, and cost per sale across all markets in one screen
- Creative IQ across markets: which creative travels and which is market-specific
Working with us
- Bi-monthly strategy calls
- Quarterly business reviews
- Dedicated account manager
Enterprise
For franchise groups, multi-brand operators, and national footprints.
Everything in Multi-Market, built around your org structure, your reporting hierarchy, and your build season. Fully custom, priced per tier as spend scales.
Book a CallEverything in Multi-Market, plus
Scope
- Managed ad spend from $120K/month and up, priced per tier as spend scales
- Custom channel mix, including channels outside the standard stack
- Multi-brand and multi-location CRM architecture with consolidated reporting
- A dedicated content production calendar, planned around your build season
- Custom integrations and data warehousing
Localizr OS
- Reporting by market and by trade — waterproofing, crawlspace, kitchens, and so on
- Sales-rep and set-rate analytics layered on top of channel and creative data
- Portfolio view: spend, revenue, and cost per sale across all markets in one screen
- Creative IQ across markets: which creative travels and which is market-specific
Working with us
- Executive-level quarterly business reviews with your leadership team
- Named senior strategist alongside your account manager
We work with companies doing $4M or more in annual revenue. Here is why.
It comes down to fit. The growth system we build (paid media, SEO, website, creative production, CRM, and a live dashboard) needs a real marketing budget to work. A company doing $1M that spends $2,000 a month on ads will not see a return that justifies it. A company doing $5M that puts a real monthly budget behind marketing will, and that budget is what lets the system grow the business.
We keep the floor at $4M because the strongest results come when a company is already committed and successful, with clear internal roles and a real budget behind growth. Below that line, the math rarely works, and we will tell you so upfront.
Whichever package you are on, you get these.
Standard inclusions
What to expect before you spend a dollar.
Intro call (20 minutes)
We learn your markets, your sales process, and your numbers: how many markets you run, what you are spending now, and where you want to go. We tell you if we think we are a fit. If we are not, we say so and point you in the right direction.
Audit and proposal (free)
We review your accounts, your site, and your tracking, and show you exactly what we would change and what it is worth. Then we come back with a plan: which package fits, what the timeline looks like, and exactly what it costs. A clear number on paper.
Decision (no pressure)
You take the proposal, compare it to whatever else you are evaluating, and decide. No countdown timers or sign-today games. If the plan and the number make sense for your business, we move forward. If they do not, we part ways with no hard feelings.
Common questions about pricing.
How much does home services marketing cost with Localizr?
It depends on how many markets you run and how much ad spend we manage across them. We do not publish fixed prices because the scope shifts with each engagement. We work with contractors doing $4M or more in annual revenue, and the packages tell you which one you are in before the first call. Book a call and the proposal will give you a clear number to work from.
Do you require long-term contracts?
No. After the initial launch phase (typically 2-3 months for setup, build, and deployment), engagements run month-to-month. We keep clients by delivering results. If you want to leave, you take everything with you: your site, your accounts, and your data.
What is included in every package?
Every channel we run, with no upcharge per channel. Localizr OS from day one, CRM setup with speed-to-lead automations, call tracking and AI call classification on every inbound call, Creative IQ down to the individual creative, on-site content visits, monthly strategy calls, full data ownership, and no long-term contract after launch. What changes between packages is how many markets you run and how much ad spend we manage.
Why do you have a $4M revenue floor?
Because the system we build requires a real marketing budget to deliver meaningful results. A company doing $1M that spends $2K per month on ads will not see the return that justifies the investment. We set the floor at $4M so that every client we take on has a realistic chance of getting a strong return. If you are not there yet, we will say so on the intro call.
How do I know which package I am in?
Count your markets. One market is Core, two is Growth, three or more is Multi-Market, and four or more — or multiple brands — is Enterprise. The revenue ranges beside them ($4M–$8M, $8M–$15M, $15M–$30M, $30M+) are a guide to fit, not a rule. On the intro call we confirm which one fits and build a proposal with exact scope and pricing.
Can I start with one service and add more later?
Yes. Some clients start with Paid Media or a website build and expand as they grow. The packages represent the full system at each scope, but we are flexible about how you ramp in. We will recommend the smartest starting point on the intro call.
Is ad spend included in the fee?
No, and it is never marked up. Ad spend is paid directly by you to the platforms; what the package includes is how much of it we manage — up to $40K a month on Core, $70K on Growth, $90K on Multi-Market, and from $120K on Enterprise, across all channels combined. Above your package's limit we quote a scaled fee, because bigger budgets need more hands. Every dollar of spend is visible in Localizr OS, reconciled daily against the platforms.
What can we add on top of a package?
Additional on-site content visits, additional markets priced per market, and custom integrations. Anything else, tell us on the call and we will say whether it is a fit.
Is the intro call a sales pitch?
No. It is a 20-minute conversation about your business, your market, and whether we are a fit. If we are not the right partner for you, we will say so. If we are, we follow up with a free audit and a clear proposal.
See what tier fits your business.
Home services companies across Ohio, Michigan, Indiana, Wisconsin, Pennsylvania, and South Florida.